Problem behavior is the bane of focus group moderators, participants and clients. It is up to the moderator to make certain that no one dominates the discussion so that quality feedback can be gathered from all participants.
In his book, “Dominators, Cynics, and Wallflowers” (Paramount Market Publishing, 2007), as well as in workshops conducted around the country, Bob has identified 10 problem types of behaviors found in small groups, especially focus groups. Bob’s new book offers practical suggestions, specific strategies and tactics to prevent, identify and manage problem behavior. Real-life stories from the trenches shared by Bob and veteran colleagues provide a sometimes humorous and certainly insightful view of the impact of problem behavior on focus group research.
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What others are saying about Bob’s book
"Bob helps moderators, novices and old hands alike, to identify the Dominators before they dominate and gives clear and direct solutions to manage them once they start. Kahle-trained moderators deliver group insights uncontaminated by tangential group dynamics."
—Greg Rathjen, Marketecture Atlanta, GA
"Through his counsel, the reader will learn how to effectively manage the problem, and make all participants in the group viable and contributing members for a successful qualitative process. Dominators, Cynics and Wallflowers is a must read for any serious qualitative researcher."
—John Cashmore, Market Resource Associates, Inc., Minneapolis, MN
"While this book is an invaluable guide for those new to qualitative research, Bob also provides highly experienced researchers with new insights and ideas. An excellent teacher, he articulates things I know innately, but would never have been able to pass on to others so clearly and succinctly."
—Betsy Bernstein, President, Bernstein Research Group, Inc., Harrison, NY
"Bob Kahle’s book will, I believe, prove to be a lasting contribution to the field. Given the serious detrimental effects of dominators and other difficult respondents, this innovative book is a must-read for qualitative research professionals."
—Peter J. DePaulo, Ph.D., DePaulo Research Consulting, Chalfont, PA
"Having Bob's analyses and recommendations at hand is the equivalent to having a close and sage uncle in the business with you."
—Lloyd Harris, JRH Marketing Services, New York, NY
"This is an important book that will stand the test of time. It is exceptionally useful to moderators, but also is essential reading for clients, recruiters and field service personnel."
—Pat Sabena, Sabena Qualitative Services, Westport, CT
"...as Kahle’s book shows, only an idiot would think it’s easy to keep a focus group moving constructively forward while covering each of the client’s discussion topics, handling missives from the back room and identifying and neutralizing problem respondents."
—Editor Joe Rydholm, Quirk’s Marketing Research Review magazine
